Sustainable Business Using Code-switching Strategy in HMNS Digital Platform

Author:

Winiharti Menik1,Wilujeng Asri1

Affiliation:

1. Bina Nusantara University,Faculty of Humanities,English Department,Jakarta,Indonesia

Publisher

IEEE

Reference23 articles.

1. Code-switching between Bangla and English in the Advertisements in Facebook;alam;Language in India,2019

2. Code-switching in Advertisement Posters: A Sociolinguistic Analysis

3. Foreign Language Ability and International Marketing

4. Code Switching as an Advertisement Approach Used by Makassar On-line Platform on Instagram Application;zainal;International Journal of Innovative Science and Research Technology,2021

5. Code-Switching on Advertisement: A Case of Food Advertisements in Indonesia

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