Is Gamification a Practical Solution for Increasing Repurchase Intention of Online Customers?-Reference-Cited by-同舟云学术

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Is Gamification a Practical Solution for Increasing Repurchase Intention of Online Customers?

Published:2023-07-24 Issue: Volume:38 Page:393-398
ISSN:
Container-title:2023 Congress in Computer Science, Computer Engineering, & Applied Computing (CSCE)
language:
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Author:

Safari Khalil¹,Safari Zohreh²,Keshavarzi Fatemeh³

Affiliation:

1. Payam Noor University,Dept. of Business Management and Information Technology,Tehran,Iran

2. Elizabeth City State University,Dept. Computer Science, Math, Engineering Technology,Elizabeth City,USA

3. Qazvin Islamic Azad University,Dept.Information Technology Engineering,Qazvin,Iran

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10487132/10487174/10487252.pdf?arnumber=10487252

Reference23 articles.

1. The impact of gamification on consumer loyalty, electronic word‐of mouth sharing and purchase behavior

2. Gamification and reputation: key determinants of e-commerce usage and repurchase intention

3. Understanding customers' repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk

4. Influences of Gamification on Repurchase Intention and Intrinsic Motivations in Egyptian Hotels and Travel Agencies: The Mediating Role of Customer Engagement

5. Trust, satisfaction, and online repurchase intention;Fang;Mis Quarterly,2014

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