The Cart Whisperers: Analyzing How Live Stream Hosts Influence Shopping Carts
Author:
Affiliation:
1. Sampoerna University,Faculty of Business,Jakarta,Indonesia
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10418251/10418242/10418322.pdf?arnumber=10418322
Reference49 articles.
1. The intensity of using Tik Tok social media and self esteem toward self confidence among students in Universitas Islam45;Pramintari,2023
2. What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement
3. Social Media’s Negative Impact on Mental Health Subjugated by the Advantage on Young Adults
4. The co-evolution of two Chinese mobile short video apps: Parallel platformization of Douyin and TikTok
5. Factors Influencing Product Purchase Intention in TikTok Live Streaming Shopping;Ahmadi;International Journal of Accounting, Finance and Business (IJAFB),2022
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1. Interaksi Lobi dan Negosiasi dalam Pemasaran Live Streaming Media Sosial Tiktok: Studi Kasus Keputusan Pembelian Parfum @pucelleid;Journal of Internet and Software Engineering;2024-06-02
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