The Effect of Addiction, Perceived Values and Mobile Game Loyalty on Purchase Intention in Mobile Legends in Indonesia
Author:
Affiliation:
1. BINUS Business Shool Master Program, Bina Nusantara University,Management Department,Jakarta,Indonesia
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/9872526/9872549/09872924.pdf?arnumber=9872924
Reference25 articles.
1. The role of Internet addiction in online game loyalty: an exploratory study
2. Relationships that compulsive buying has with addiction, obsessive-compulsiveness, hoarding, and depression
3. Understanding consumers’ addiction to online mobile games and in apps purchase intention: Players stickiness as the mediation
4. Loyalty towards online games, gaming addiction, and purchase intention towards online mobile in-game features
5. The effect of risk levels on technology adoption decision: the case of online games
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