Advertisement Revenue and Exposure Optimization for Digital Screens in Subway Networks Using Smart Card Data-Reference-Cited by-同舟云学术

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Advertisement Revenue and Exposure Optimization for Digital Screens in Subway Networks Using Smart Card Data

Published:2022-12 Issue:12 Volume:23 Page:24095-24104
ISSN:1524-9050
Container-title:IEEE Transactions on Intelligent Transportation Systems
language:
Short-container-title:IEEE Trans. Intell. Transport. Syst.

Author:

Lee Haengju¹,Eun Yongsoon²^ORCID

Affiliation:

1. School of Business, Pusan National University, Busan, Republic of Korea

2. Department of Electrical Engineering and Computer Science, DGIST, Daegu, Republic of Korea

Funder

National Research Foundation of Korea (NRF), Korean Government, through MSIT

Publisher

Institute of Electrical and Electronics Engineers (IEEE)

Subject

Computer Science Applications,Mechanical Engineering,Automotive Engineering

Link

http://xplorestaging.ieee.org/ielx7/6979/9972869/09894361.pdf?arnumber=9894361

Reference28 articles.

1. Targeted Advertising in the Public Transit Network Using Smart Card Data

2. Revenue Management and Pricing Analytics

3. Data-Driven Digital Advertising with Uncertain Demand Model in Metro Networks

4. Behavioural data mining of transit smart card data: A data fusion approach

5. Trip purpose inference using automated fare collection data

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1. Investment risk assessment of social capital in urban rail transit Public-Private Partnership projects;Journal of Asian Architecture and Building Engineering;2023-11-22

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