When and Why Do People Want Ad Targeting Explanations? Evidence from a Four-Week, Mixed-Methods Field Study-Reference-Cited by-同舟云学术

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When and Why Do People Want Ad Targeting Explanations? Evidence from a Four-Week, Mixed-Methods Field Study

Published:2023-05 Issue: Volume: Page:
ISSN:
Container-title:2023 IEEE Symposium on Security and Privacy (SP)
language:
Short-container-title:

Author:

Lee Hao-Ping Hank¹,Logas Jacob²,Yang Stephanie²,Li Zhouyu³,Barbosa Natã⁴,Wang Yang⁴,Das Sauvik¹

Affiliation:

1. Carnegie Mellon University

2. Georgia Institute of Technology

3. North Carolina State University

4. University of Illinois Urbana-Champaign

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10179215/10179280/10179452.pdf?arnumber=10179452

Reference57 articles.

1. Americans Roundly Reject Tailored Political Advertising;turow,2009

2. Online tracking and publishers’ revenues: An empirical analysis;marotta;Workshop on the Economics of Information Security,2019

3. An Audience of One: Behaviorally Targeted Ads as Implied Social Labels

4. The economic value of behavioural targeting in digital advertising;markit;Research Report,2017

5. How internet users' privacy concerns have evolved since 2002

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