Crafting Startup Brand Identity and Positioning in the Information Technology Arena-Reference-Cited by-同舟云学术

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Crafting Startup Brand Identity and Positioning in the Information Technology Arena

Published:2024-02-01 Issue: Volume:9 Page:1-6
ISSN:
Container-title:2024 International Conference on Artificial Intelligence, Computer, Data Sciences and Applications (ACDSA)
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Author:

Markovic Teodora¹,Kostic Slavica Cicvaric²,Mihic Marko³,Petrovic Dejan³,Mitrovic Zorica⁴,Arsic Sinisa⁵

Affiliation:

1. Friendly HR,Belgrade,Serbia

2. University of Belgrade,Faculty of Organizational Sciences,Department of Marketing Management and PR,Belgrade,Serbia

3. University of Belgrade,Faculty of Organizational Sciences,Department of Management and Project Management,Belgrade,Serbia

4. University of Belgrade,Faculty of Organizational Sciences,Department for Management and Project Management,Belgrade,Serbia

5. Telekom Serbia,Intelligent Automation, Digital and Strategy Division,Belgrade,Serbia

Funder

Science Fund of the Republic of Serbia

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10467177/10467211/10467295.pdf?arnumber=10467295

Reference37 articles.

1. Exploring the factors of startup success and growth;Okrah;Bus. Manag. Rev,2018

2. Embryonic tech ventures’ orientation and performance

3. A Study of More Than 250 Platforms Reveals Why Most Fail;Yoffie;Harv. Bus. Rev. May,2019

4. The Top 12 Reasons Startups Fail,2021

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