Users' Emotional Experiences on e-Commerce Websites: A Study with EEG and FACS Data
Author:
Affiliation:
1. Ankara Hacı Bayram Veli University,Ankara,Turkey
2. Başkent University,Technology and Knowledge Management Deaprtment,Ankara,Turkey
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10284032/10284045/10284126.pdf?arnumber=10284126
Reference27 articles.
1. Examination of Research on Neuromarketing in Marketing and Advertising Research and Discussion of Ethical Dimensions;tunah;Ekurgu Anadolu University Faculty of Communication International Refereed Journal,2016
2. Digital Transformation of E-commerce: How did Covid-19 Affect Customers' Online Shopping Behaviors;parlakkihç;Digital Business Age,2020
3. Analysis of EEG signals and its application to neuromarketing
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