Optimization of Purchase Intentions for Agricultural Products via Live-streaming Based on Bayesian Learning
Author:
Affiliation:
1. Shanghai University,School of Management,Shanghai,China
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx8/10550190/10550346/10550710.pdf?arnumber=10550710
Reference16 articles.
1. Optimal farmer’s income from farm products sales on live streaming with random rewards: Case from China’s rural revitalisation strategy
2. Factors influencing Chinese flower and seedling family farms’ intention to use live streaming as a sustainable marketing method: an application of extended theory of planned behavior
3. Influencing factors of livestream selling of fresh food based on a push-pull model: A two-stage approach combining structural equation modeling (SEM) and artificial neural network (ANN)
4. Analysis of Purchase Intent Scales Weighted by Probability of Actual Purchase
5. When do purchase intentions predict sales?
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