Optimalization of Tiktok Platform for Green Business Digital Marketing Strategies
Author:
Affiliation:
1. Bina Nusantara University,Entrepreneurship Department,Jakarta,Indonesia
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10455093/10455752/10455754.pdf?arnumber=10455754
Reference19 articles.
1. Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
2. Research in marketing strategy
3. Customer information resources advantage, marketing strategy and business performance: A market resources based view
4. Research Challenges in Digital Marketing: Sustainability
5. The Digital Marketing Toolkit: A Literature Review for the Identification of Digital Marketing Channels and Platforms
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