Analyzing the Potential Benefits of Data Mining for Customer Relationship Management-Reference-Cited by-同舟云学术

Analyzing the Potential Benefits of Data Mining for Customer Relationship Management

Published:2023-12-07 Issue: Volume:2 Page:1-7
ISSN:
Container-title:2023 International Conference on Emerging Research in Computational Science (ICERCS)
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Author:

R Aravind A¹,Katikar Shilpa M.²,Acharjya Kalyan³,Ezhilarasan G.⁴,Yadav Surendra⁵,Mishra Abhinav⁶

Affiliation:

1. Prince Shri Venkateshwara Padmavathy Engineering College,Department of Electronics and Communication Engineering,Chennai,127

2. Vishwakarma Institute of Information Technology,Department of Computer Engineering,Pune,India

3. Maharishi University of Information Technology,Maharishi School of Engineering and Technology,Uttar Pradesh,India

4. JAIN (Deemed-to-be University),Faculty of Engineering and Technology,Department of Electrical and Electronics Engineering,Bangalore,Karnataka,India

5. Vivekananda Global University,Department of Computer Science & Application,Jaipur,India

6. Chitkara University Institute of Engineering and Technology, Chitkara University,Centre of Interdisciplinary Research in Business and Technology,Punjab,India

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10433896/10433898/10433965.pdf?arnumber=10433965

Reference16 articles.

1. The Importance of Text Mining for Services Management

2. The effect of digital marketing capabilities on business performance enhancement: Mediating the role of customer relationship management (CRM)

3. Development of Effective Electronic Customer Relationship Management (ECRM) Model by the Applications of Web Intelligence Analytics

4. The Benefits and Challenges of ChatGPT: An Overview

5. Mapping Of Social Customer Relationship Management With Electronic Customer Relationship Management;Naim;European Journal of Interdisciplinary Research and Development,2022