Suitable Typefaces for Food Packaging to Express Taste: A Comparative Study of Chinese and Japanese Cultures

Author:

Asako Noma1,Takahashi Naoki2,Nakata Toru3,Sakamoto Takashi4,Kato Toshikazu5

Affiliation:

1. Chuo University,The Graduate School of Science and Engineering,Tokyo,Japan

2. Chuo University,The Faculty of Science and Engineering,Tokyo,Japan

3. National Institute of Advanced Industrial Science and Technology (AIST),Artificial Intelligence Research Center,Tokyo,Japan

4. National Institute of Advanced Industrial Science and Technology (AIST),Human Augmentation Research Center,Chiba,Japan

5. Chuo University,The Faculty School of Science and Engineering,Tokyo,Japan

Funder

Chuo University

Publisher

IEEE

Reference10 articles.

1. Culturally-Situated Pictogram Retrieval

2. Cross-cultural emotion responses to Japanese typefaces

3. Packaging Design Evaluation in Japan and Thailand -A Case of Plastic Bottles as Soft Drink Containers;Takayama;Japanese Society for the Science of Design,2013

4. Assessing the shape symbolism of the taste, flavour, and texture of foods and beverages

5. Sound, a text book

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