Unveiling City's Branding Strategy as the Premier Islamic and Tsunami Tourism Destination: The Case of Banda Aceh, Indonesia
Author:
Affiliation:
1. Universitas Syiah Kuala (USK),Faculty of Economics and Business,Department of Management,Banda Aceh,Indonesia
2. Universitas Syiah Kuala (USK),Faculty of Economics and Business,Department of Economics,Banda Aceh,Indonesia
Funder
Institute for Research and Community Service (LPPM)
Universitas Syiah Kuala
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10286553/10286545/10286757.pdf?arnumber=10286757
Reference37 articles.
1. Motivating factors of Islamic tourist's destination loyalty: an empirical investigation in Malaysia;rahman;Journal of Hospitality and Tourism Management,2014
2. From city branding to e-brands in developing countries: An approach to Qatar and Abu Dhabi;hazime;African Journal of Business Management,2011
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