Unveiling City's Branding Strategy as the Premier Islamic and Tsunami Tourism Destination: The Case of Banda Aceh, Indonesia

Author:

Hafasnuddin 1,Majid M. Shabri Abd.2,Chan Syafruddin1,Agustina Maulidar2,Murkhana 1,Idris Sofyan1

Affiliation:

1. Universitas Syiah Kuala (USK),Faculty of Economics and Business,Department of Management,Banda Aceh,Indonesia

2. Universitas Syiah Kuala (USK),Faculty of Economics and Business,Department of Economics,Banda Aceh,Indonesia

Funder

Institute for Research and Community Service (LPPM)

Universitas Syiah Kuala

Publisher

IEEE

Reference37 articles.

1. Motivating factors of Islamic tourist's destination loyalty: an empirical investigation in Malaysia;rahman;Journal of Hospitality and Tourism Management,2014

2. From city branding to e-brands in developing countries: An approach to Qatar and Abu Dhabi;hazime;African Journal of Business Management,2011

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