Current Applications of Machine Learning Techniques in CRM: A Literature Review and Practical Implications

Author:

Rodrigues Chagas Beatriz Nery,Nogueira Viana Julio Augusto,Reinhold Olaf,Lobato Fabio,Jacob Antonio F. L.,Alt Rainer

Publisher

IEEE

Cited by 18 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Customer Risk Prediction: A Machine Learning Ensemble Approach;2023 International Conference on Electrical, Computer and Energy Technologies (ICECET);2023-11-16

2. Market Overview in Social CRM: An Analysis of Job Advertisements;2023 IEEE International Conference on Web Intelligence and Intelligent Agent Technology (WI-IAT);2023-10-26

3. Arithmetic Optimization With Ensemble Deep Learning SBLSTM-RNN-IGSA Model for Customer Churn Prediction;IEEE Access;2023

4. AI in Customer Relationship Management;Studies in Systems, Decision and Control;2023

5. Ethical Issues in Social CRM: a Literature Review;2022 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology (WI-IAT);2022-11

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