Evaluating the Effectiveness of AI-Integrated Digital Marketing on Consumer Behavior, Brand Perception, and Sales Performance-Reference-Cited by-同舟云学术

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Evaluating the Effectiveness of AI-Integrated Digital Marketing on Consumer Behavior, Brand Perception, and Sales Performance

Published:2024-02-26 Issue: Volume:1 Page:1-6
ISSN:
Container-title:2024 2nd International Conference on Cyber Resilience (ICCR)
language:
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Author:

Vij Anu¹,Vij Mohit²,Farouk Maged³,Kumar Pranav⁴

Affiliation:

1. EM Normandie Business School, Métis Lab,Dubai,UAE

2. Liwa College,Faculty of Business,Abu Dhabi,UAE

3. College of Humanities and Administrative Studies, Onaizah Colleges,Business Administration Department,Saudi Arabia

4. Higher Colleges of Technology,Ras Al Khaimah,UAE

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10532252/10532778/10533049.pdf?arnumber=10533049

Reference16 articles.

1. Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives

2. The effect of digital marketing, digital finance and digital payment on finance performance of Indonesian SMEs

3. Drinking Water Aizawl, “Consumer Behavior in Online Shopping: A Study of Aizawl;Kumar Singh;Int. J. Bus. Manag. Res.,2013

4. Investigating acceptance of telemedicine services through an extended technology acceptance model (TAM)

5. Measuring Students’ Use of Zoom Application in Language Course Based on the Technology Acceptance Model (TAM)

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