Disrupting the traditional marketing process and decision making using augmented and virtual reality-Reference-Cited by-同舟云学术

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Disrupting the traditional marketing process and decision making using augmented and virtual reality

Published:2022-03-23 Issue: Volume: Page:
ISSN:
Container-title:2022 International Conference on Decision Aid Sciences and Applications (DASA)
language:
Short-container-title:

Author:

Sharma Rajsee¹,Dhote Tripti¹

Affiliation:

1. Constituent of Symbiosis International (Deemed University) Lavale,Symbiosis Institute of Digital and Telecom Management,Pune,Maharashtra,India

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/9764877/9764959/09765154.pdf?arnumber=9765154

Reference29 articles.

1. Service-dominant logic: continuing the evolution

2. The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent;al-imamy,2018

3. The Invisible Computer Review;norman;Hum Factors Ergon Manuf,1998

4. (ePub)Download Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications By Cathy HacklSamantha G. Wolfe E-Book PDF - HDFSH474BHVH;hackl,2017

5. Virtual and augmented reality could deliver a £1.4trillion boost to the global economy by 2030 - PwC,0

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