A Study on the Effect of Fashion Influencer Characteristics on World of Mouth Intention

Author:

Han Misook1,Park Jongwoo2

Affiliation:

1. Soongsil University,Graduate School of Projett Management,Seoul,Korea

2. Soongsil University,Business Administration,Seoul,Korea

Publisher

IEEE

Reference22 articles.

1. Relationship between customer impressions and purchase intention, and customer life value;Eun-young;Marketing Management Research,2016

2. The impact of cultural marketing activities in family restaurants on brand personality, brand trust, brand attitude, and brand loyalty;Ji-hyun;Hotel Management Studies,2015

3. Conscious behaviors and related factors for skin health care of local residents;Myung-hee;Journal of the Korean Society of Skin Beauty,2012

4. Analysis of factors influencing purchasing behavior according to word of mouth communication of online information sources of food service companies;Ki-young;Journal of Tourism Research,2017

5. Receiving word-of-mouth from the service customer: An emotion-based effectiveness assessment

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