Online Marketing Synergy Combining self-reported and real-time data to examine the effect of user-generated keywords and emotions for a tourism campaign-Reference-Cited by-同舟云学术

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Online Marketing Synergy Combining self-reported and real-time data to examine the effect of user-generated keywords and emotions for a tourism campaign

Published:2022-11-03 Issue: Volume: Page:
ISSN:
Container-title:2022 17th International Workshop on Semantic and Social Media Adaptation & Personalization (SMAP)
language:
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Author:

Papanikolaou Ioannis¹,Tzafilkou Katerina¹

Affiliation:

1. International Hellenic University,School of Science and Technology,Thessaloniki,Greece

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/9941504/9941751/09941866.pdf?arnumber=9941866

Reference56 articles.

1. 100% PURE New Zealand: Branding for back-packers

2. Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity

3. Theory of reasoned action, theory of planned behavior, and the integrated behavioral model;montano;Health Behavior Theory Research and Practice,2015

4. Facial expressions and autonomous nervous system responses elicited by tasting different juices

5. Eating chocolate, smelling perfume or watching video advertisement: Does it make any difference on emotional states measured at home using facial expressions?

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