[Poster] classifications of augmented reality uses in marketing-Reference-Cited by-同舟云学术

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[Poster] classifications of augmented reality uses in marketing

Published:2014-09 Issue: Volume: Page:
ISSN:
Container-title:2014 IEEE International Symposium on Mixed and Augmented Reality - Media, Art, Social Science, Humanities and Design (IMSAR-MASH'D)
language:
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Author:

Javornik Ana

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/6919814/6935418/06935441.pdf?arnumber=6935441

Cited by 24 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The Evolution of Terminology: A Scoping Review of Terms and Concepts Used to Research Sport in the Digital Realm;Quest;2024-08-30

2. Sport Spectators’ Psychological and Behavioral Responses Toward an Augmented Reality (AR) Broadcasting: The Role of Sensitization and Habituation;2023

3. The Design Strategy of AR-Based Travel Experience in the Post-pandemic Era – An Exploratory Case Study in China;Communications in Computer and Information Science;2023

4. A whole new ball game: Fan perceptions of augmented reality enhanced sport broadcasts;Computers in Human Behavior;2022-12

5. Study on Virtual Experience Marketing Model Based on Augmented Reality: Museum Marketing (Example);Computational Intelligence and Neuroscience;2022-05-19

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