Social Media User Characteristics Nowadays and its Effects on AirAsia Brand Awareness and Brand Image
Author:
Affiliation:
1. BINUS Online Learning Bina Nusantara University,Management Department,Jakarta,Indonesia
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10424960/10424702/10425342.pdf?arnumber=10425342
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4. The Effect of Social Media Usage Characteristics on e-WOM, Trust, and Brand Equity: Focusing on Users of Airline Social Media
5. The Effect of E-WOM, Brand Trust, and Brand Ambassador on Purchase Decisions at Tokopedia Online Shopping Site
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