Evaluation and Optimization of Machine Learning Algorithms in Personalized Marketing
Author:
Affiliation:
1. School of Economics and Management Shaanxi Fashion Engineering University Xi′an,Shaanxi,China
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx8/10548017/10548035/10549387.pdf?arnumber=10549387
Reference14 articles.
1. Bank Market Power and Central Bank Digital Currency: Theory and Quantitative Assessment
2. Bank Market Power and Monetary Policy Transmission: Evidence from a Structural Estimation
3. Capital Buffers in a Quantitative Model of Banking Industry Dynamics
4. The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust
5. Customer satisfaction in the digital era: evidence from Islamic banking
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