Shockvertising, Malware, and a Lack of Accountability: Exploring Consumer Risks of Virtual Reality Advertisements and Marketing Experiences-Reference-Cited by-同舟云学术

Shockvertising, Malware, and a Lack of Accountability: Exploring Consumer Risks of Virtual Reality Advertisements and Marketing Experiences

Published:2024-01 Issue:1 Volume:22 Page:43-52
ISSN:1540-7993
Container-title:IEEE Security & Privacy
language:
Short-container-title:IEEE Secur. Privacy

Author:

Mhaidli Abraham¹^ORCID,Rajaram Shwetha¹^ORCID,Fidan Selin²^ORCID,Herakovic Gina³,Schaub Florian⁴^ORCID

Affiliation:

1. School of Information, University of Michigan, Ann Arbor, MI, USA

2. Human-Machine Interface Safety Engineer, Stellantis, Auburn Hills, MI, USA

3. Slalom, Ann Arbor, MI, USA

4. Electrical Engineering and Computer Science, University of Michigan, Ann Arbor, MI, USA

Funder

National Science Foundation

Publisher

Institute of Electrical and Electronics Engineers (IEEE)

Subject

Law,Electrical and Electronic Engineering,Computer Networks and Communications

Link

https://ieeexplore.ieee.org/ielam/8013/10411714/10349218-aam.pdf

Reference15 articles.

1. How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design

2. Identifying Manipulative Advertising Techniques in XR Through Scenario Construction

3. Watching androids dream of electric sheep: Immersive technology, biometric psychography, and the law;Heller;Vanderbilt J. Entertainment Technol. Law,2021

4. Security and privacy for augmented reality: Our 10-year retrospective;Roesner,2021

5. Malvertising – exploiting web advertising

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