‘Watch and Buy’ and its impact on online retailers and manufacturer: A Stackelberg and Nash game analysis
Author:
Affiliation:
1. NIT Karnataka,Karnataka,India
2. IIM -Mumbai,Maharashtra,India
3. Victoria University,Melbourne,Australia
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx8/10629220/10629232/10629467.pdf?arnumber=10629467
Reference10 articles.
1. Livestreaming: Debunking 5 Common Myths;Silberstein,2021
2. Livestreaming E-Commerce Takes Off in the US,2020
3. Shoptalk Takeaway: Live Commerce Is The New Imperative No Brand Can Afford To Ignore;Kahn,2022
4. It’s showtime! How live commerce is transforming the shopping experience;Arora,2021
5. Leveraging Tripartite Interaction Information from Live Stream E-Commerce for Improving Product Recommendation
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