The Influence of Social Media Marketing Elements on Consumer Brand Engagement and Its Impact on Brand Awareness and Brand Image-Reference-Cited by-同舟云学术

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The Influence of Social Media Marketing Elements on Consumer Brand Engagement and Its Impact on Brand Awareness and Brand Image

Published:2023-10-25 Issue: Volume:10 Page:448-453
ISSN:
Container-title:2023 4th International Conference on Data Analytics for Business and Industry (ICDABI)
language:
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Author:

Juliawan Andhika Tri¹,Hati Novita Permata¹,Yuniarty ¹,Bismo Aryo²

Affiliation:

1. BINUS Online Learning Bina Nusantara University,Management Department,Jakarta,Indonesia,11480

2. Global Business Marketing Bina Nusantara University,BINUS Business School Undergraduate Program,Management Department,Jakarta,Indonesia,11480

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx8/10629220/10629232/10629362.pdf?arnumber=10629362

Reference23 articles.

1. Consumer engagement in social media brand communities: A literature review

2. The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge

3. Setting the future of digital and social media marketing research: Perspectives and research propositions

4. Advertising Strategy for Samsung Galaxy Series Mobile Phones on Through the Line Media during The COVID-19 Pandemic in Indonesia

5. The impact of personalization on viral behavior intentions on TikTok: The role of perceived creativity, authenticity, and need for uniqueness

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