Neurophysiological Test with Use of EEG, GSR and Pulse Measurements Data for Focus Group Beverage Preference Aggregation

Author:

Andonov Stanimir1,Georgiev Stiliyan2,Tsenov Georgi3,Mladenov Valeri3

Affiliation:

1. Management Faculty Technical University,Economics, Industrial Engineering and Managemen Department,Sofia

2. Validation - Vision Analysis Team Visteon Electronics Bulgaria,Sofia,Bulgaria

3. Automatic Control Faculty Technical University,Fundamentals of Theoretical Electrical Engineering Department,Sofia

Funder

Technical University of Sofia

Publisher

IEEE

Reference15 articles.

1. Music and wine tasting: an experimental neuromarketing study

2. Coffee Tasting Experiment From the Neuromarketing Perspective;yücel;The 2015 WEI International Academic Conference Proceedings Harvard,0

3. Neuromarketing Insights Into Consumer Behavior;misra;IUJ Journal of Management,2023

4. Neuromarketing in Haute Cuisine Gastronomic Experiences

5. Cognitive neuroscience techniques in determining the right time of advertising;alsakaa;IOP Conference Series: Materials Science and Engineering,2019

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