The Importance of Multi-Lingual Sentiment Analysis in Digital Marketing-Reference-Cited by-同舟云学术

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The Importance of Multi-Lingual Sentiment Analysis in Digital Marketing

Published:2024-03-14 Issue: Volume:5 Page:1-8
ISSN:
Container-title:2024 11th International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions) (ICRITO)
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Author:

Biswas Praloy¹,Neogi Subhrendu Guha²,Arockiam Daniel¹,Mitra Anirban³

Affiliation:

1. Amity University,Computer Science and Engineering Department,Gwalior,Madhya Pradesh,India

2. The Neotia University,Computer Science and Engineering Department,Sarisha,West Bengal,India

3. Amity University,Computer Science and Engineering Department,Kolkata,West Bengal,India

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10522096/10522101/10522115.pdf?arnumber=10522115

Reference40 articles.

1. The importance of multi-lingual sentiment analysis in digital marketing;Smith;Journal of Digital Marketing,2019

2. Multilingual sentiment analysis: A language-agnostic approach;Lee,2020

3. Challenges in multilingual sentiment analysis for global brands;Wang;International Journal of Marketing Analytics,2021

4. Leveraging multilingual data for digital marketing insights;Jones;Journal of Interactive Marketing,2022

5. Local language sentiment tracking for global marketing strategies;Chen;International Journal of Marketing Research,2023

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