Dynamic Relationships in Internet Usage: A PVAR Study on Per Capita Income and Digital Expenditure Influences

Author:

De Suddhasanta1,Das Avik1,Vikram Kunal1,Ghosh Keya Das1

Affiliation:

1. Amity University,Amity College of Commerce and finance,Kolkata,India

Publisher

IEEE

Reference9 articles.

1. Factors Affecting Internet Advertising Adoption in Ad Agencies

2. Advertising on the internet: perceptions of advertising agencies and marketing managers

3. A SOCIAL MEDIA ADVERTISING ADOPTION MODEL FOR REALLOCATION OF TRADITIONAL ADVERTISING BUDGETS;Jobs;Academy of Marketing Studies Journal,2014

4. Online effects of offline ads

5. The Digital Advantage: How Digital Leaders Outperform Their Peers in Every Industry;Westerman;MIT centre for Digital Business,2012

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