Driving Factors and Moderating Effects Behind Citizen Engagement With Mobile Short-Form Videos
Author:
Affiliation:
1. School of Media and Design, Beijing Technology and Business University, Beijing, China
2. School of Humanities and Social Sciences, City University of Macau, Macau, Macau
Funder
Kungliga Tekniska Högskolan (KTH)-China Scholarship Council
Chinese Ministry of Education
Publisher
Institute of Electrical and Electronics Engineers (IEEE)
Subject
General Engineering,General Materials Science,General Computer Science,Electrical and Electronic Engineering
Link
http://xplorestaging.ieee.org/ielx7/6287639/9668973/09758751.pdf?arnumber=9758751
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