A Multi-Channel Advertising Budget Allocation Using Reinforcement Learning and an Improved Differential Evolution Algorithm-Reference-Cited by-同舟云学术

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A Multi-Channel Advertising Budget Allocation Using Reinforcement Learning and an Improved Differential Evolution Algorithm

Published:2024 Issue: Volume:12 Page:100559-100580
ISSN:2169-3536
Container-title:IEEE Access
language:
Short-container-title:IEEE Access

Author:

Li Mengfan¹,Zhang Jian²^ORCID,Alizadehsani Roohallah³^ORCID,Pławiak Paweł⁴^ORCID

Affiliation:

1. Department of Arts, University of Melbourne, Melbourne, VIC, Australia

2. School of Law, University of Malaya, Kuala Lumpur, Malaysia

3. Institute for Intelligent Systems Research and Innovation (IISRI), Deakin University, Waurn Ponds, VIC, Australia

4. Department of Computer Science, Faculty of Computer Science and Telecommunications, Cracow University of Technology, Kraków, Poland

Publisher

Institute of Electrical and Electronics Engineers (IEEE)

Link

http://xplorestaging.ieee.org/ielx8/6287639/10380310/10599475.pdf?arnumber=10599475

Reference55 articles.

1. Opportunities and challenges in multichannel marketing: An introduction to the special issue

2. An end-to-end framework for marketing effectiveness optimization under budget constraint;Yan;arXiv:2302.04477,2023

3. Cross-Channel Marketing on E-commerce Marketplaces: Impact and Strategic Budget Allocation

4. Practical Simulation Budget Allocation for Ranked Subset Partitioning

5. An Efficient Budget Allocation Algorithm for Multi-Channel Advertising

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