Gender Differences in EEG Responses to Color and Black-White Images: Implications for Neuromarketing Strategies
Author:
Affiliation:
1. Department of Biomedical Engineering, Shahed University, Tehran, Iran
2. Laboratory of Intelligent Machines, Lappeenranta University of Technology, Lappeenranta, Finland
Publisher
Institute of Electrical and Electronics Engineers (IEEE)
Subject
General Engineering,General Materials Science,General Computer Science,Electrical and Electronic Engineering
Link
http://xplorestaging.ieee.org/ielx7/6287639/10005208/10230236.pdf?arnumber=10230236
Reference39 articles.
1. Choice modeling and the brain: A study on the Electroencephalogram (EEG) of preferences
2. Single Image Super-Resolution With Multiscale Similarity Learning
3. Study of Neuromarketing in Consumer Behavior due to Product Logos Color Changes Effect
4. Block-Row Sparse Multiview Multilabel Learning for Image Classification
5. The application of EEG power for the prediction and interpretation of consumer decision-making: A neuromarketing study
Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. A systematic review on EEG-based neuromarketing: recent trends and analyzing techniques;Brain Informatics;2024-06-05
2. A review on the use of eeg for the investigation of the factors that affect Consumer’s behavior;Physiology & Behavior;2024-05
3. Differences in EEG Brain Activity for Black/White Versus RGB Stimuli;IEEE Access;2024
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3