Influencer-Driven Paradigm Shifts: Analyzing Sustainability and Customer Behavior in Cell Phone and E-Auto Industries via Social Media Analytics
Author:
Affiliation:
1. School of Business, Social and Decision Science, Constructor University, Bremen, Germany
Publisher
Institute of Electrical and Electronics Engineers (IEEE)
Link
http://xplorestaging.ieee.org/ielx8/6287639/10380310/10643980.pdf?arnumber=10643980
Reference38 articles.
1. Using of Social Media Data Analytics for Applying Digital Twins in Product Development
2. Relationship word of mouth, advertising and product quality to brand awareness;Mahaputra;Dinasti Int. J. Digit. Bus. Manag.,2021
3. Effects of Word of Mouth Advertising on Consumer Risk Taking
4. Going digital? The impact of social media marketing on retail website traffic, orders and sales
5. Social Media Product Data Integration with Product Lifecycle Management; Insights for Application of Artificial Intelligence and Machine Learning
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