Time-varying targeted marketing in networks based on competitive opinion dynamics
Author:
Affiliation:
1. School of Management Science and Real Estate, Chongqing University, Chongqing, CQ, China
Publisher
Institute of Electrical and Electronics Engineers (IEEE)
Subject
Computer Networks and Communications,Computer Science Applications,Control and Systems Engineering
Link
http://xplorestaging.ieee.org/ielx7/6488902/6930788/10109843.pdf?arnumber=10109843
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1. Spread, Then Target, and Advertise in Waves: Optimal Budget Allocation Across Advertising Channels
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