Differentiating persuasive factors for tourism booking websites: Towards matrix factorization
Author:
Affiliation:
1. School of Engineering and Technology, Sunway University,Malaysia
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10064383/10064343/10064406.pdf?arnumber=10064406
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4. The influence of website quality and star rating signals on booking intention: Analyzing the moderating effect of variety seeking;belver-delgado;Spanish Journal of Marketing Emerald Insight,2020
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