Disentangling Firms' Drivers on Big Data Strategy Adoption: The Case of Thai Firms
Author:
Affiliation:
1. Chiang Mai University,Faculty of Engineering,Department of Industrial Engineering,Chiang Mai,Thailand
2. Graduate School, Dusit Thani College,Master of Business Administration,Bangkok,Thailand
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10147162/10147394/10147410.pdf?arnumber=10147410
Reference28 articles.
1. Literature review of information technology adoption models at firm level;oliveira;Electronic Journal of Information Systems Evaluation,2011
2. Big data analytics and firm performance: Findings from a mixed-method approach
3. Adoption and Development of the Fourth Industrial Revolution Technology: Features and Determinants
4. Profiting from big data analytics: The moderating roles of industry concentration and firm size
5. Exploring big data-driven innovation in the manufacturing sector: evidence from UK firms
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