Social Media Engagement as Mediator: Does Content Vividness Predict Purchase Intention?-Reference-Cited by-同舟云学术

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Social Media Engagement as Mediator: Does Content Vividness Predict Purchase Intention?

Published:2023-05-18 Issue: Volume: Page:
ISSN:
Container-title:2023 8th International Conference on Business and Industrial Research (ICBIR)
language:
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Author:

Haji Wachyu Hari¹,Aditya Shandy²,Ainin Afifa Qurrota³,Islam Sri Susilawati⁴

Affiliation:

1. Bina Nusantara University,BINUS Entrepreneurship Center,Management Department,Jakarta,Indonesia,11480

2. State University of Jakarta,Digital Business Study Program, Faculty of Economics,Jakarta,Indonesia

3. Sampoerna University,Faculty of Business,Jakarta,Indonesia

4. Sampoerna University,Faculty of Engineering & Technology,Jakarta,Indonesia

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10147162/10147394/10147716.pdf?arnumber=10147716

Reference46 articles.

1. The Effects of Instagram Use, Social Comparison, and Self-Esteem on Social Anxiety: A Survey Study in Singapore

2. The Effect of Online Consumer Interaction and Shopping Motivation on Purchase Intention

3. Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial

4. Product involvement/brand loyalty: is there a link?

5. When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

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