Measurement Index System and Empirical Study of Consumers' Continuous Trust on Social E-Commerce Platforms-Based on the GA-BP network-Reference-Cited by-同舟云学术

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Measurement Index System and Empirical Study of Consumers' Continuous Trust on Social E-Commerce Platforms-Based on the GA-BP network

Published:2022-10-28 Issue: Volume: Page:
ISSN:
Container-title:2022 IEEE 2nd International Conference on Data Science and Computer Application (ICDSCA)
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Author:

Huang Yuwen¹,Ye Qiongwei¹,Song Guangxing¹,Liao Qichen²

Affiliation:

1. Business School, Yunnan University of Finance and Economics,Kunming,China

2. International Business School, Beijing Foreign Studies University,Beijing,China

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/9987722/9987731/09988601.pdf?arnumber=9988601

Reference13 articles.

1. An elusive antecedent of superior firm performance: The knowledge management factor

2. Consumers’ Continuous Use Intention of O2O E-Commerce Platform on Community: A Value Co-Creation Perspective

3. Online purchase intention in Chinese social commerce platforms: Being emotional or rational?

4. The impact of customer experience on consumer purchase intention in cross-border E-commerce---Taking network structural embeddedness as mediator variable;nan;Journal of Retailing and Consumer Services,2020

5. A Model of Customers' Trust in E-Businesses: Micro-Level Inter-Party Trust Formation;kim;Journal of Computer Information Systems,2007

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