Customer Relationship Management, Customer Retention, and the Mediating Role of Customer Satisfaction on a Healthcare Mobile Applications
Author:
Affiliation:
1. Bina Nusantara University,School of Information Systems,Jakarta,Indonesia
2. Universiti Sains Malaysia,School of Management,Penang,Malaysia
3. Universiti Sains Malaysia,Graduate School of Business,Penang,Malaysia
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10127649/10127667/10127694.pdf?arnumber=10127694
Reference20 articles.
1. The Impact of Customer Relationship Management on Customer Loyalty via the Mediating Role of Customer Satisfaction: An Empirical Study on Private Kuwaiti Fitness Gyms
2. Assessing the Implementation of AI Integrated CRM System for B2C Relationship Management: Integrating Contingency Theory and Dynamic Capability View Theory
3. Customer satisfaction with bank services: The role of cloud services, security, e-learning and service quality;li;Technology in Society 64,2020
4. The Impact Of Customer Relationship Management on Customer Satisfaction And Retention: The Mediation Of Service Quality;cavaliere;Turkish Journal of Physiotherapy and Rehabilitation,2021
5. The Impact of Customer Relationship Management and Company Reputation on Customer Loyalty: The Mediating Role of Customer Satisfaction;khan;Journal of Relationship Marketing,2020
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