Customer Relationship Management, Customer Retention, and the Mediating Role of Customer Satisfaction on a Healthcare Mobile Applications

Author:

Efendi Efendi1,Santosa Gabriel Michael Ivan1,Jourdan Christopher1,Gui Anderes1,Pitchay Anwar Allah2,Ganesan Yuvaraj3

Affiliation:

1. Bina Nusantara University,School of Information Systems,Jakarta,Indonesia

2. Universiti Sains Malaysia,School of Management,Penang,Malaysia

3. Universiti Sains Malaysia,Graduate School of Business,Penang,Malaysia

Publisher

IEEE

Reference20 articles.

1. The Impact of Customer Relationship Management on Customer Loyalty via the Mediating Role of Customer Satisfaction: An Empirical Study on Private Kuwaiti Fitness Gyms

2. Assessing the Implementation of AI Integrated CRM System for B2C Relationship Management: Integrating Contingency Theory and Dynamic Capability View Theory

3. Customer satisfaction with bank services: The role of cloud services, security, e-learning and service quality;li;Technology in Society 64,2020

4. The Impact Of Customer Relationship Management on Customer Satisfaction And Retention: The Mediation Of Service Quality;cavaliere;Turkish Journal of Physiotherapy and Rehabilitation,2021

5. The Impact of Customer Relationship Management and Company Reputation on Customer Loyalty: The Mediating Role of Customer Satisfaction;khan;Journal of Relationship Marketing,2020

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