Towards an Ontology and Process Mining-based System for Targeted E-Commerce Marketing Strategy Suggestions
Author:
Affiliation:
1. University of Applied Sciences Upper Austria,Advanced Information Systems and Technology,Hagenberg im Mühlkreis,Austria
2. University of Applied Sciences Upper Austria,Digital Media Department,Hagenberg im Mühlkreis,Austria
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10252163/10252090/10252333.pdf?arnumber=10252333
Reference17 articles.
1. Ontologies and electronic commerce
2. Named Entity Extraction for Knowledge Graphs: A Literature Overview
3. Ontology Based Log Analysis of Web Servers Using Process Mining Techniques
4. Ontology-supported database marketing
5. Bertopic: Neural topic modeling with a class-based tf-idf procedure;grootendorst,2022
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1. An overview of semantic-based process mining techniques: trends and future directions;Knowledge and Information Systems;2024-06-26
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