How Can the Marketing Sector Benefit from Virtual Reality? A SWOT Analysis-Reference-Cited by-同舟云学术

How Can the Marketing Sector Benefit from Virtual Reality? A SWOT Analysis

Published:2022-10-03 Issue: Volume: Page:
ISSN:
Container-title:2022 13th International Conference on Computing Communication and Networking Technologies (ICCCNT)
language:
Short-container-title:

Author:

Dahane Ali¹,Bourhim El Mostafa²,Benrahal Mohamed¹,Labti Oumayma³,Akhiate Aziz¹

Affiliation:

1. Hassan II University of Casablanca,Artificial Intelligence and Complex Systems Engineering (AICSE),Casablanca,Morocco

2. Mohammadia School of Engineers, Mohammed V University,EMISYS: Energetic, Mechanic and Industrial Systems, Engineering 3S Research Center,Industrial Engineering Department,Rabat,Morocco

3. Hassan II University of Casablanca, Route des Chaux et Ciments Beausite,Laboratory of Research in Management, Information and Governance, Faculty of Juridical Economic and Social Sciences Ain-Sebaa,Casablanca,Morocco,BP 2634

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/9984157/9984211/09984532.pdf?arnumber=9984532

Reference30 articles.

1. Go boldly!

2. The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure

3. Virtual Reality for Marketing Research

4. Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda

5. Modeling Travelers Behavior Using FSQCA »;labti et e belkadi;Intelligent Systems Design and Applications,2022

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. On the Quality of the Experience With Virtual Reality-Based Instructional Tools for Science Lab Activities;Journal of Educational Computing Research;2024-08-27

2. How Can Credit Scoring Benefit from Machine Learning? SWOT Analysis;Lecture Notes in Networks and Systems;2024