Unlocking Consumer Minds: Navigating Purchase Intentions through the Lens of Augmented Reality and the Technology Acceptance Model-Reference-Cited by-同舟云学术

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Unlocking Consumer Minds: Navigating Purchase Intentions through the Lens of Augmented Reality and the Technology Acceptance Model

Published:2023-12-20 Issue: Volume:11 Page:1-6
ISSN:
Container-title:2023 International Conference on Technology, Engineering, and Computing Applications (ICTECA)
language:
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Author:

Amanah Dian Martha Nurrul¹,Aini Nurul¹,Putri Novinda Krisna¹,Dewi Adhe Lingga²,Soelistyoningrum Jenia Nur¹

Affiliation:

1. Bina Nusantara University,BINUS Business School Undergraduate Program,Digital Business Department,Semarang,Indonesia

2. Bina Nusantara University,School of Computer Science,Computer Science Department,Semarang,Indonesia

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10490443/10490463/10490482.pdf?arnumber=10490482

Reference56 articles.

1. Zero to one: notes on start ups, or how to build the future;Masters;Random House,2014

2. Economic Policy for Artificial Intelligence

3. Exploring the impact of artificial intelligence on teaching and learning in higher education

4. The effect of experience economy on augmented reality-based marketing apps: a study of consumer satisfaction

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