Industrial Marketing Strategy Formulation Based on RFM-Data Analytics and Fuzzy Database
Author:
Affiliation:
1. universitas islam indonesia,department of industrial engineering,Yogyakarta,Indonesia
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10050883/10050886/10051008.pdf?arnumber=10051008
Reference23 articles.
1. Two-echelon location-routing optimization with time windows based on customer clustering
2. tcc2vec: RFM-informed representation learning on call graphs for churn prediction
3. RFM ranking – An effective approach to customer segmentation
4. How to attract customers to buy green housing? Their heterogeneous willingness to pay for different attributes
5. A fuzzy-based customer clustering approach with hierarchical structure for logistics network optimization
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1. Using RFM-R Analysis for Effective Customer Segmentation in Bank Marketing;2023 21st International Conference on ICT and Knowledge Engineering (ICT&KE);2023-11-22
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