The Role of Trust Transfer in Facilitating Stickiness Behavior in Live Streaming: A Socio-technical Perspective-Reference-Cited by-同舟云学术

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The Role of Trust Transfer in Facilitating Stickiness Behavior in Live Streaming: A Socio-technical Perspective

Published:2023-08-24 Issue: Volume: Page:
ISSN:
Container-title:2023 International Conference on Information Management and Technology (ICIMTech)
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Author:

Chen Wen-Kuo¹,Yanbegi Fatih²,Silalahi Andri Dayarana K.²,Silaban Pantas H.³,Eunike Ixora Javanisa³,Demirci Serhan⁴

Affiliation:

1. National Kaohsiung University of Science and Technology,Department of Money and Banking,Kaoshiung,Taiwan

2. Chaoyang University of Technology,Department of Business Administration,Taichung,Taiwan

3. Graduate School, Master of Management Program University of HKBP Nommensen,Medan,Indonesia

4. Chaoyang University of Technology,Department of Marketing and Logistics Management,Taichung,Taiwan

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10275800/10277696/10277946.pdf?arnumber=10277946

Reference34 articles.

1. How Travel Vlogs on YouTube Influence Consumer Behavior: A Use and Gratification Perspective and Customer Engagement

2. Effects of parasocial affinity and gender on live streaming fans' motivations;kneisel;Convergence,2022

3. How Travel Vlogs on YouTube Influence Consumer Travel Behavior in Indonesia: Empirical Evidence from fsQCA

4. How attachment affects user stickiness on live streaming platforms: A socio-technical approach perspective

5. MIS Problems and Failures: A Socio-Technical Perspective. Part I: The Causes

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