Analysis of the Effect of Gamification Implementation on Customer Loyalty in Online Travel Agency (OTA) Mobile Applications
Author:
Affiliation:
1. Bina Nusantara University,Information Systems Department,Jakarta,Indonesia,11480
2. BINUS Graduate Program - Master of Information Systems Management Bina Nusantara University,Information Systems Management Department,Jakarta,Indonesia,11480
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10275800/10277696/10278068.pdf?arnumber=10278068
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4. Partial Least Squares Structural Equation Modeling
5. Gamifikasi sebagai Metode untuk Mendapatkan Customer loyalty: Review Literatur Performance Evaluation of Supervised Machine Learning Algorithms Using Different Data Set Sizes for Diabetes Prediction View project Gamifikasi sebagai Metode untuk Mendapatkan Customer loyalty: Review Literatur;brian putra;Jurnal Teknologi Informasi - Aiti,2020
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