Analysis of the Effect of Gamification Implementation on Customer Loyalty in Online Travel Agency (OTA) Mobile Applications

Author:

Wildan Muhammad1,Gandasari Ratu Annisa2,Al-Abdillah Bening Insaniyah2,Teguh Wiza1

Affiliation:

1. Bina Nusantara University,Information Systems Department,Jakarta,Indonesia,11480

2. BINUS Graduate Program - Master of Information Systems Management Bina Nusantara University,Information Systems Management Department,Jakarta,Indonesia,11480

Publisher

IEEE

Reference35 articles.

1. The perception of value of platform-based business models in the sharing economy: determining the drivers of user loyalty

2. Engagement, gamification, and workplace satisfaction: A convergent study of user indicators;eikelboom;All Theses Diss,2016

3. What “Gamification” is and what it’s not

4. Partial Least Squares Structural Equation Modeling

5. Gamifikasi sebagai Metode untuk Mendapatkan Customer loyalty: Review Literatur Performance Evaluation of Supervised Machine Learning Algorithms Using Different Data Set Sizes for Diabetes Prediction View project Gamifikasi sebagai Metode untuk Mendapatkan Customer loyalty: Review Literatur;brian putra;Jurnal Teknologi Informasi - Aiti,2020

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