Antecedents Of Driving Customer Purchase Intention Via AI Based Customer Engagement Strategies In The Post Pandemic Era
Author:
Affiliation:
1. University of Kelaniya,Department of Industrial Management,Kelaniya,Sri Lanka
2. Solent University,Department of Business and Law,Southampton,United Kingdom
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx8/10550188/10550445/10550604.pdf?arnumber=10550604
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1. Artificial Intelligence and Marketing: Pitfalls and Opportunities
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3. Digital marketing: A framework, review and research agenda
4. From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
5. Exploring the influence of artificial intelligence technology on consumer repurchase intention: The mediation and moderation approach
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