Detailed Investigation of Influence of Machine learning (ML) and Big Data on Digital Transformation in Marketing-Reference-Cited by-同舟云学术

Detailed Investigation of Influence of Machine learning (ML) and Big Data on Digital Transformation in Marketing

Published:2022-04-28 Issue: Volume: Page:
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Container-title:2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE)
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Author:

Jain Ankur¹^ORCID,Ramachandran K K²,Sharma Shikha³,Sharma Trishu⁴,Pareek Prakash⁵,Pant Bhasker⁶^ORCID

Affiliation:

1. IFTM University,Department of Computer Science & Engineering,Moradabad,Uttar Pradesh,India

2. Commerce/ Management Science, DR G R D College of Science,India

3. Amity college of Commerce, Amity University,Haryana,India

4. University Institute of Media Studies, Chandigarh University,Mohali,Punjab,India

5. Vishnu Institute of Technology,Department of ECE,Bhimavaram,A.P.,India

6. Graphic Era Deemed to be University,Department of Computer Science & Engineering,Dehradun,Uttarakhand,India

Publisher

IEEE

Link

Reference22 articles.

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