Showrooming and Webrooming: Investigating the Consumer's Path to Purchase Intention-Reference-Cited by-同舟云学术

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Showrooming and Webrooming: Investigating the Consumer's Path to Purchase Intention

Published:2022-10-06 Issue: Volume: Page:
ISSN:
Container-title:2022 International Conference on Cyber Resilience (ICCR)
language:
Short-container-title:

Author:

Ramzan Izza¹,Ramzan Fizza¹,Ibrahim Muhammad²,Abidi Naseem³,Al-Kassem Amer Hani³,Srivastava Riktesh⁴

Affiliation:

1. Kinnaird College for Women,Lahore,Pakistan

2. School of Computer Science, National College of Business Administration & Economics,Lahore,Pakistan

3. School of business, Skyline University College, University City of Sharjah,Sharjah,UAE,1797

4. MBA, City University College of Ajman,UAE

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/9995718/9995732/09995963.pdf?arnumber=9995963

Reference54 articles.

1. The theory of planned behavior

2. Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces

3. Mobile Promotions: A Framework and Research Priorities

4. Webrooming behaviour: a conceptual framework

5. Consumer’s webrooming conduct: an explanation using the theory of planned behavior

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