Author:
Allegue Sahar,Abdellatif Takoua,Bannour Khalil
Cited by
7 articles.
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1. Machine Learning Algorithms for Customer Segmentation in Data-Driven Marketing Strategies;2023 10th IEEE Uttar Pradesh Section International Conference on Electrical, Electronics and Computer Engineering (UPCON);2023-12-01
2. Using RFM-R Analysis for Effective Customer Segmentation in Bank Marketing;2023 21st International Conference on ICT and Knowledge Engineering (ICT&KE);2023-11-22
3. An Extended RFM Model for Customer Behaviour and Demographic Analysis in Retail Industry;Business Systems Research Journal;2023-09-01
4. Customer Segmentation using Machine Learning;2023 Third International Conference on Advances in Electrical, Computing, Communication and Sustainable Technologies (ICAECT);2023-01-05
5. An RFM Model Using K-Means Clustering to Improve Customer Segmentation and Product Recommendation;Advances in Marketing, Customer Relationship Management, and E-Services;2022-06-24