Social Commerce Adoption Based UTAUT Model for Consumer Behavior: Iraq Small and Medium Enterprise
Author:
Affiliation:
1. Istanbul OKAN University,Computer Engineering Department,Istanbul,Turkey
2. Istanbul OKAN University,Software Engineering Department,Istanbul,Turkey
3. School of Information Technology Skyline University College,Sharjah,UAE
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/9672319/9672333/09672383.pdf?arnumber=9672383
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