Optimal Pricing in Livestreaming E-Commerce: A Game Approach Considering the Effect of Spillover
Author:
Affiliation:
1. School of Economics and Management, Nanjinz University of Science & Technology,P.R. China,210094
2. School of Management, Nanjing University of Posts and Telecommunications,P.R. China,210023
Funder
National Natural Science Foundation of China
Fundamental Research Funds for the Central Universities
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10406295/10406217/10406804.pdf?arnumber=10406804
Reference11 articles.
1. Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design
2. Competitive pricing of mixed retail and e-tail distribution channels
3. Pricing strategies in B2C electronic commerce: analytical and empirical approaches
4. Boiling Frogs: Pricing Strategies for a Manufacturer Adding a Direct Channel that Competes with the Traditional Channel
5. Who benefit from agency model: A strategic analysis of pricing models in distribution channels of physical books and e-books
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