EEG-based Online Purchase Decisions and Preferences in Neuromarketing Considering Eco-design
Author:
Affiliation:
1. The Hong Kong Polytechnic University,Department of Industrial and Systems Engineering,Hong Kong,China
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10406295/10406217/10406877.pdf?arnumber=10406877
Reference23 articles.
1. An Information Search Cost Perspective for Designing Interfaces for Electronic Commerce
2. Music and consumption experience: a review
3. The Role of Brand Image as a Mediation of The Effect of Advertising and Sales Promotion on Customer Purchase Decision
4. Effects of interactivity and product information on consumer satisfaction in an online retail setting
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1. Neuromarketing as a Mechanism of Communication with the Consumer: The Case for Small Business;Marketing and Management of Innovations;2024
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